It’s an idyllic Monday night, and I am making the trip from Chapel Hill to Greensboro. I’ve just had a beer at Zog’s while polishing off a powerpoint for a presentation that I have to do at the Closing the Gap conference at the Koury Center. I’m going to be staying at the good ole Holiday Inn Express (where, little do I know, I will end up having to get a room from the night guy who apparently just started and doesn’t know what the “state government rate” means). I’m zooming down I-40. The Decemberists are playing. I pass familiar billboards for Replacements Ltd., whatever gun show is coming up, and Maryland basketball.
**record scratch sound indicating things have gone horribly awry, a la every commercial on the UPN** Maryland basketball? As in, the University of Maryland has a billboard for their basketball teams on I-40, just outside Greensboro, not far from their hated rivals Dook and my own beloved University of North Carolina at Chapel Hill? As in, between those great basketball schools (plus NC State) and Wake Forest, another ACC rival? Am I seeing this right?
Hey, Maryland, I know that your women won a big game and are now in the Final Four, but so are Dook and UNC. So you don’t really have gloating rights there. And your men didn’t do so well this year, so it’s not a strategically-place f-u to North Carolina basketball in general. So, what’s the deal?
Then it occurs to me that perhaps, like UNC-P (Pembroke State University to you hard-core old-schoolers), Maryland is trying to recruit students by placing an ad for its basketball team in the middle of ACC country, where North Carolina basketball teams are a religion. I really do liken it to placing an ad for Columbia in the Charleston local paper during the Civil War.
Is anyone going to buy this? Are there disaffected youth in Gibsonville thinking, “Hey, you know, I was going to go get the Personal Touch at UNC-P, but these Maryland fellows, they have chutzpah! I should go there! What a fantastic way to express my individuality. I’ll go tell the whole gang at Dairy Queen”? Or are they assuming that since everyone from north of the Mason-Dixon line drives to High Point to buy their furniture, placing a Maryland ad in North Carolina would be a good way to entice them to buy season tickets?
Well, this one, I might believe. Imagine you’re from Rockville or Silver Spring and you just want a hand-crafted ottoman. You’re in your SUV hauling ass at 75, and you see billboard after billboard with shit you don’t want. “Gun show… nah… Swiffer… I have one of those… Dockside Dolls… damn, it’s closed for renovation… Gentleman’s Car Wash… too lowbrow… Maryland basketball… maybe… ‘We need to have a conversation. –God’… I’m not buying that… McDonald’s next exit… not organic…. fuck it, I’ll buy the Maryland basketball tickets.”
Still, I would love to know what the thought process was. Even Pedro doesn’t have signs in this section of the country. (He also lacks political experience.)
By the way, if this guy tries to give me his personal touch, I’m screaming “rape.”
